Naming a Star after Your Name

I just saw this online, apparently it has become a popular gift trend, especially for valentine's day.

It is all over the internet, if you google "name a star" or something like that..

It really does not cost a lot, varies from $20-$100, and you get to have a a star named after your name FOREVER?

I seek the validity of this, so I looked further and saw a few websites for naming a star for free. One directed me to a link below,

from International Astronomical Union. It pretty much explains everything and quit straight forward to read.
http://www.iau.org/public/buying_star_names/

Basically, except the few nearby and well known stars from us have their unique names. There are millions (and billions) of stars in the night sky that we can observe as twinkling dots, that have no names, but only assigned number name. It is for the convenience of locating them from telescope. But then, they do not have real significant research values, thus no need to add sophisticated or individualistic names to them that would add more confusions and redundancy to astronomical studies

So IAU assigns name to stars and star bodies, and they DO NOT assign individual name to every star, and won't approve such naming of stars from other people.

The purchased right of naming a star from certain commercial business seeking profit is not valid.

Sure, though it is a special and romantic idea.

I think, if you are really that into astronomy and stars, or you know your loved one is, maybe try buying him/her a telescope, astronomy-related book, is more worth the cost.